Digital marketing is the process of promoting products and services via various online channels. You can concentrate on social media, or search engine optimization (SEO), and implement strategies that aid websites in ranking highly on Google search results to draw more customers.
The role is often team-based, and you might be working with copywriters, designers or animators on projects, so collaboration skills are important. You could also be asked to study your client’s competition as this will help you identify which marketing strategies are most efficient for their business. You’ll need to plan campaigns, consult with clients, investigate new digital marketing techniques, and observe the performance of the existing strategies to ensure that they are delivering the most value check that for money.
You may be working on projects of a short duration with business owners who require assistance in creating their brand or an advertising campaign. There could also be longer-term projects you manage on behalf of a digital marketing agency. These could include managing and developing their social media presence, or managing their website analytics.
You’ll be a good fit for a career in digital marketing if are empathetic and able to put yourself in the shoes of your audience to better understand their requirements, challenges and desires. Digital marketing is constantly changing, so you must be adept at adapting and learning. As you gain experience, you might decide to become a digital marketing manager or take on a leadership post.
